The Diversity Discussion
Monday, December 5, 2016
Convene Conference Center – 730 Third Avenue at East 45th Street, NYC, 17th Floor


11:00 a.m. Registration Opens
11:45 a.m. Doors open. Attendees invited to take their seats.
12:00 p.m. Awards Luncheon 


Welcoming Remarks


Louis Hillelson
Vice president and Group Publisher
Broadcasting & Cable and Multichannel News


Opening Keynote Interview:


Topic: Television News of Importance to Diverse Segments




Mark Robichaux
Editorial Director
Broadcasting & Cable and Multichannel News


Keynote Guest:


María Elena Salinas
Univision News Anchor
Univision Communications, Inc.

12:45 p.m. Luncheon Keynote Discussion:


Topic: Discussing Diversity on Television in Post-election America


Moderated by:
Tom Umstead
Multichannel News


Keynote Discussion Guests:
Kimberly Guilfoyle
The Five


Juan Williams
The Five

1:15 a.m.

Presentation of the Awards for Diversity in TV & Video to the Class of 2016
Join the celebration! Enjoy a star-studded luncheon and awards ceremony that honors executives, talent, and productions for their leadership and distinction toward diverse cultures and depiction of diversity on the screen.


Award Presenters:
Mario Armstrong
Host & Creator


Ed Gordon
Host, Executive Producer
Bounce TV’s Ed Gordon


Wendy Williams
The Wendy Williams Show


Mike Woods
FOX 5’s “Good Day New York”


Congratulations to our 2016 Class!


  • Consumer Marketing Executive Award: José E. Vélez-Silva, VP Multicultural Marketing Communications, Comcast Cable
  • Media Planning Executive Award: Ronald Méndez, Managing Partner, Multicultural Lead, MediaCom
  • Agency Executive Award (Research & Measurement): Adriana Waterston, SVP Insights & Strategy, Horowitz Research
  • Agency Executive Award (Media): Karina Dobarro, VP Managing Director, Multicultural Brand Strategy, Horizon Media
  • Content Distribution Executive Award for Premium: Sofia Chang, EVP Worldwide Digital Distribution & Home Entertainment, Home Box Office, Inc.
  • Content Distribution Executive Award for Basic Cable: Sean Cohan, President, International and Digital Media, A+E Networks
  • Content Distribution Executive Award for Broadcast: Juan Sepúlveda, SVP of System Leadership, PBS
  • Content Acquisition Executive Award: Angela Northington, SVP, Content Acquisitions, RLJ Entertainment and General Manager, UMC – Urban Movie Channel
  • Advertising Sales Executive Award: Elverage Allen, EVP Advertising Sales, Bounce TV & Katz Broadcasting
  • Executive Award in the Provider Category: Juanjo Duran, Head of NA Multicultural Content, YouTube
  • Award for Programmer Executive: Stephen Espinoza, Executive Vice President, General Manager, Showtime Sports and Event Programming
  • Award for Producer/Showrunner Team of a Series: WGN America’s “Underground”
    – Accepting the award on behalf of WGN America’s “Underground” team will be Anthony Hemingway, Executive Producer/Director
  • Outstanding Special or documentary: ESPN Films’ “30 for 30, O.J.: Made In America”
    – Accepting the award on behalf of the show and ESPN will be Libby Geist, Vice President and Executive Producer of ESPN Films & Original Content.
  • Outstanding Dramatic Re-Enactment: FX, The People v. O.J. Simpson: American Crime Story
    – Accepting the award on behalf of the show and FX is Brad Simpson (Executive Producer) and Anthony Hemingway (Co-Executive Producer/Director).

Thank you to our Awards Judges for the Class of 2016:


  • Chiqui Cartagena, Senior Vice President, Political and Advocacy Group, Univision Communications Inc.
  • Jorge Fiterre, Partner, CONDISTA
  • Esther Franklin, EVP, Head of Americas Experience Strategy, Publicis Media
  • Silvia Garcia, SVP Multiplatform Media Strategy, Univision Communications Inc.
  • Cesar Sroka, Global Director of Marketing, MZ
  • Michelle Webb, Executive Director of Product Management and Development, Verizon
  • Inae J. Wilson, ‎SVP, Broadcast Distribution, Fox Networks Group
2:00 p.m. Luncheon Concluding Remarks
2:15 p.m. Period 1 – Embracing Diversity


Join a discussion from among three options. You are welcome to share your thoughts, too!


Discussion A – Embracing Diversity on The Screen, on The Court, and on The Field
This is a moderated discussion about the use of diverse talent in televised sports and entertainment.  The session is in an intimate setting designed to encourage a dialogue between the panelists and the attendees.  The panel features leaders in LGBT and advocacy, a union, a minority-owned broadcast station group, and a leading international soccer sports executive (and radio host) who discuss the impact of how diversity is reflected by talent. Additionally, panelists and attendees will discuss their personal perspectives of how fair representation translates into large audiences.


Discussion Leader:
Eglon E. Simons
President & CEO


Planet DMA


Sarah Kate Ellis
President and CEO


DuJuan McCoy
Owner, President & CEO
Bayou City Broadcasting, LLC


Adam Moore
National Director, EEO & Diversity


Charlie Stillitano
Relevent Sports



Discussion B – Embracing Diversity in Digital
This is another moderated session that encourages the attendees to dialogue with our panel.  It discusses the newest platform for content appealing to diverse audiences.  This session features some of the newest and most popular diverse voices on digital video who discuss their impact on today’s changing marketplace.


Discussion Leader:
Court Stroud
Managing Director
The Cledor Group


Juanjo Duran
Head of NA Multicultural Content


Terence Gray
Founder and Executive Director
New York Television Festival


Joe Min
Group Account Director
interTrend Communications, Inc.


Tom Mohler
Olympusat Holdings


Dodai Stewart
Editor in Chief


Discussion C – Planning for Building a Diverse Staff
Why have a staff that reflects the diversity of your market or audience? Can you measure the effectiveness and financial benefits of maintaining a diverse staff? If so, what are the metrics and best practices for developing your diversity plan? This open conversation encourages a dialogue with our attendees about building a focus on diversity and inclusion in the workplace, and how this is having an impact in every corner of the television business.


Discussion Leader:
Ann Carlsen
Founder & CEO
Carlsen Resources, Inc.


Carl Bernadotte
Director, Recruitment Research, Executive Search


Margaret Lazo
Chief Human Resources Officer
Univision Communications Inc.


Laurie Rosenfield
Managing Director, Talent Practice


Tina Simmons
Division Senior Vice President of Human Resources
Comcast Cable

3:00 p.m. Break & Refreshments in the Networking Café
3:15 p.m. Period 2 – Attracting Diverse Audiences
How Diverse Viewers Matter
Leading marketing and research professionals present their case studies and research which demonstrate best practices for attracting Asian, Black, Latino, LGBT, South Asian, and women viewers.


Discussion Leader:
Mark Robichaux
Editorial Director
Broadcasting & Cable and Multichannel News


Mario Armstrong
Host & Creator


Andreas Jackson
Innovation Strategist
Leflein Associates, Inc.


Barbara Leflein
President and Founder
Leflein Associates, Inc.


Lucinda Martinez
SVP, Multicultural & International Marketing
HBO Inc.


Ronald Méndez
Managing Partner, Multicultural


José E. Vélez-Silva
VP Multicultural Marketing Communications
Comcast Cable

4:00 p.m. Period 3 – Reflecting Diversity in Storytelling & Production


It’s important that the creative team ensure cultural accuracy in order to ensure authenticity with the show’s targeted audience segment. This session highlights the creative side and features members of the creative teams from two different, compelling productions.


Lisa Evers
Reporter, FOX 5 News
Host of “Street Soldiers” on WNYW


Featured Guest:
Nelufar Hedayat
Investigative Journalist and host
Fusion’s “The Traffickers”


Featured Guest:
Cathy Yan
“According to My Mother”

4:30 p.m. Closing Keynote: Getting the Story Right with Mona Scott-Young


The closing keynote conversation is about story telling on television with one of today’s most successful independent producers. She is the founder of Monami Entertainment which creates exciting television series and specials for leading networks like VH-1, TV One, UPN, Bravo and the The History Channel. She has a successful track record for producing hits, and is best known for creating VH-1’s most popular franchise, “Love & Hip Hop”. Enjoy this discussion about creating hits and getting the story right for the intended audience.


Dade Hayes
Broadcasting & Cable


Keynote Guest:
Mona Scott-Young
Founder & CEO
Monami Entertainment
Executive Producer
Love and Hip Hop Franchise

4:55 p.m. Closing Comments. Event Concludes