speaker DETAILS

Agency Executive Award For Research & Measurement

Adriana Waterston
Senior Vice President, Insights & Strategy, Horowitz Research

Adriana is a research junkie with a flair for finding the story behind the statistics, teasing the meaning out of the measurement, and revealing the faces behind the facts. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana oversees all of Horowitz’s millennial, multicultural and Latino research endeavors and is well-known for her leadership in this space.