speaker DETAILS

Agency Executive Award for Media

Karina Dobarro
VP, Managing Director, Multicultural Brand Strategy , Horizon Media

Karina Dobarro is the Multicultural Brand Strategy lead at Horizon Media. With over 15 years of experience, Karina leverages her deep knowledge of the U.S. multicultural markets and consumers to develop multicultural campaigns for our diverse roster of brands, including Burger King, Telemundo, and Kia.

She came to Horizon from GroupM where she spent six years. In her role as the Multicultural Managing Director at Mindshare, Karina managed some of their biggest clients such as Bacardi, Kimberly Clark and Unilever. Karina brings with her great communication planning skills and extensive experience with the US Hispanic market.

Prior to GroupM, Karina worked at the Vidal Partnership Group for over four years managing The Home Depot Hispanic media planning and buying unit. While there, she also had the opportunity to work on Kraft Foods, Ketel One and new business development. Previously, she worked at Initiative Media in New York and San Francisco for a period of four years. During her tenure at Initiative Media, Karina worked on an array of clients, such as Bayer, Elizabeth Arden, Burlington, Taco Bell, Disney, and The Home Depot.

In her spare time Karina enjoys traveling, reading, and yoga, as well as spending quality time with her family and dogs.