speaker DETAILS

Media Planning Executive Award

Ronald Méndez
Managing Partner, Multicultural Lead, MediaCom

Ronald Méndez, a seasoned strategic marketing and business development leader, is Managing Partner, Multicultural Lead at MediaCom USA. Ron has over 20 years of experience in integrated communications across total market segments, and in this role he leads a team of multicultural media professionals to further enhance and evolve MediaCom’s offerings, and contribute to the growth of its clients’ businesses in the multicultural segments.

Ron joined MediaCom from Starlite Media LLC, where he was Managing Director of Marketing and Business Development, and led the sales and production teams in forging long-term client relationships that generated significant revenue growth. Prior to his role at Starlite Media, Ron led the Multicultural Group at HAVAS Media where he managed FOX Hispanic Media’s portfolio of brands. He was instrumental in the launch of MundoFox, their latest broadcast venture in Spanish-language television, as well as developing and implementing total market solutions for several brands.

Ron’s passion is bringing to life a brand’s essence in everything he does, and this is evident in the way he works with current clients AARP and Anheuser-Busch InBev. During his 15 years at Starcom Mediavest Group, he managed clients such as Kraft Foods, Heineken USA, Tecate, Procter & Gamble and Avon. Ron spearheaded total market approach for all his clients. He also developed and executed multiple award-winning branded entertainment programs.

Ronald is a foodie and enjoys exploring the city for new culinary experiences and has traveled extensively around the world.