speaker DETAILS

Esther Franklin
EVP, Head of Americas Experience Strategy, Publicis Media

Esther “E.T.” Franklin has changed the way the advertising industry looks at multiculturalism. By encouraging marketers to take what she calls an “inside out” perspective, she’s helped iconic brands understand cultural identities and media consumption habits from local to global audiences.

Esther leads the creative vision for Experience Strategy Publicis Media’s Multicultural Practice.  Within this function, Esther and her team develop next generation human understanding initiatives and tools, cultivate talent and integrate behavioral data into strategy development.  Esther collaborates with client teams to help deliver more meaningful experiences designed to address and seize evolving challenges and opportunities.

Industry authorities have recognized Esther for her invaluable expertise and understanding of    the entire consumer spectrum. From being named an AdAge “Women to Watch” to receiving the “Changing the Game” honor from Advertising Women of New York (AWNY), Esther has been celebrated for shifting the paradigm on how marketers view and communicate with consumers.  She was duly honored with the prestigious “Legend Award” at the 2011 AdColor Ceremony. And most recently, she has been identified as one of the Top Women Executives in Advertising & Marketing by Black Enterprise in 2011, 2013, 2014 and 2016. A published author of several multicultural and subculture targeting pieces, Esther is sought out as a speaker and panelist on    all topics related to the evolving consumer landscape.

Additionally, she is a board member of the Family Institute at Northwestern University and the Chicago Urban League. And was previously chair of The HistoryMakers NationalAdvisoryBoard’s Advertising/Marketing Committee.

A Chicago native, Esther received a bachelor of science in business administration from the University of Illinois at Champaign-Urbana and her master’s of management at Northwestern University’s Kellogg Business School. She is married to Ronald Franklin and is the mother of Lauren Terrell.